http://bura.brunel.ac.uk/handle/2438/32878 2026-04-27T03:12:06Z 2026-04-27T03:12:06Z Alfouzan, M Lu, K Ullah, A http://bura.brunel.ac.uk/handle/2438/33176 2026-04-22T02:00:14Z 2024-09-01T00:00:00Z

Title: The effects of artificial intelligence on business marketing quality and factors that positively influence marketing Authors: Alfouzan, M; Lu, K; Ullah, A Abstract: The development of Artificial Intelligence (AI) has radically transformed the dynamics of today's corporate world. One of the major AI applications is in the arena of business marketing, which helps optimise performance. The present systematic review aimed to discover the impact of AI on business marketing. The focus is on positive factors of business marketing and the evaluation of AI in marketing to provide some useful insights into the usefulness of AI in marketing. Papers were identified from Google Scholar and were screened for inclusion and exclusion criteria using the PRISMA flow process. The finally available 32 papers have been discussed in detail, paper by paper, to highlight their contribution to the literature on AI-integrated marketing. Generally, most papers follow a common pattern of first positioning AI in the context, defining AI, listing how AI is used in marketing and then the topic of the paper. A similar pattern is followed in this review. The review showed the emerging and likely future trends of AI-integrated marketing in enhancing performance through improved customer interactions, marketing strategies, marketing innovations, and decision-making. Some limitations of this review have been indicated at the end.

2024-09-01T00:00:00Z Chen, Z Archibald, TW http://bura.brunel.ac.uk/handle/2438/33155 2026-04-16T02:00:13Z 2026-04-12T00:00:00Z

Title: Stochastic dual dynamic programming approach for cash-flow inventory problems with overdraft Authors: Chen, Z; Archibald, TW Abstract: We examine a multi-product cash-flow inventory problem that accounts for lead times and uncertain demand. Our analysis includes a specific type of financing — overdrafts — where retailers facing cash constraints can leverage overdrafts to manage unexpected cash shortfalls. To address this issue, we propose a stochastic programming model and solve it using stochastic dual dynamic programming (SDDP). Additional auxiliary variables are introduced in the sub-problems to facilitate the construction of cuts in the presence of lead times. To enhance computational efficiency, we provide two techniques: removing the duplicate added constraints in the model and exploiting dual value similarities of the constraints across sub-problems. Numerical experiments demonstrate that SDDP can solve the problem with small optimality gaps compared to the values obtained from stochastic dynamic programming, and the proposed acceleration strategies significantly reduce computation time with minor impact on solution quality.

2026-04-12T00:00:00Z Chidara, AC Cheng, K Gallear, D http://bura.brunel.ac.uk/handle/2438/33036 2026-03-27T14:44:09Z 2026-03-08T00:00:00Z

Title: Investigation on Ontology-Driven Semantic Simulation of PVC Composite Sustainable Manufacturing: Lifecycle Assessment Approach and Industrial Case Study with Reinforced Agro-Industrial Waste Fillers Authors: Chidara, AC; Cheng, K; Gallear, D Abstract: This study develops and assesses sustainable polyvinyl chloride (PVC) composites reinforced with agro-industrial waste fillers, integrating an ontology-based lifecycle assessment (LCA) framework to enhance sustainability evaluation. Agro-waste reinforcements, including rice husk ash (RHA), coir, bamboo fibre, and wood flour, were examined for their capacity to improve the mechanical and environmental performance of PVC and to advance circular economy objectives. Empirical data from UK PVC window manufacturing were integrated with Granta EduPack, Eco Design, Eco Audit, OpenLCA, and Protégé within a multi-layered semantic pipeline that links materials, processes, and environmental indicators. The agro-filler composites exhibited lower embodied energy and CO2 emissions than glass fibre systems, with the PVC + 30% wood flour formulation achieving the highest efficiency. The ontology framework, comprising 25 classes, 7 object properties, 26 individuals, 16 data properties, and 218 axioms (generated automatically by Protégé’s metrics feature and verified with the Pellet reasoner), ensured semantic interoperability and consistent validation across datasets, enabling transparent and traceable sustainability analysis. Overall, coupling industrial data with digital LCA and ontology reasoning provides a reproducible pathway toward net zero-aligned, sustainable PVC composite manufacturing. Description: Data Availability Statement: The data supporting the findings of this study are publicly available in the Zenodo repository at https://doi.org/10.5281/zenodo.17051586. The archived materials include the complete ontology file (pvc_sustainability.owl), Python scripts used for automated data mapping between Granta EduPack exports and OWL ontology structures, sample datasets from three production batches for each composite formulation (F1–F5), and example SPARQL queries used for retrieving sustainability classifications and environmental indicators. Additional information related to the industrial case study data may be available from the corresponding author upon reasonable request, subject to confidentiality restrictions from the industrial partner.; Supplementary Materials: All supplementary materials are publicly archived in an open-access repository to ensure long-term availability and traceability. The dataset and associated scripts are hosted on Zenodo and can be accessed via the following DOI: https://doi.org/10.5281/zenodo.17051586 (accessed 1 January 2026). By providing these materials, the study supports reproducible research practices and enables other researchers and industrial practitioners to extend the ontology-driven framework to additional composite systems, manufacturing environments, or lifecycle assessment scenarios.

2026-03-08T00:00:00Z Duffy, M Scarles, C Edensor, T Waitt, G Franklin, A http://bura.brunel.ac.uk/handle/2438/32943 2026-03-07T03:00:17Z 2021-03-01T00:00:00Z

Title: Twenty years on: Reflections on the journeys travelled and future directions for tourist studies Authors: Duffy, M; Scarles, C; Edensor, T; Waitt, G; Franklin, A Abstract: As founding, past and current editors, we are very excited to welcome you to this special issue celebrating the 20th anniversary of Tourist Studies. In 2001, this journal was established in what the founding editors, Franklin and Crang (2001), called an ‘exciting and challenging time for work on tourism’ (p. 1). In their inaugural editorial, they questioned the apparent trajectory of tourist studies at the beginning of the 21st century, puzzled because at a time of exciting scholarship in such transdisciplinary fields as mobility studies and cosmopolitanism, they felt that ‘tourism studies had become stale, tired, repetitive and lifeless’ (p. 5). Much research identified multiple variants of the tourist quest for authenticity, and expressed a preoccupation with self-aware post-tourists who commented cynically about the constructed attractions that they beheld. Indeed, tourism was often understood as something undertaken while away from home as tourists entered exciting, liminal holiday realms in which they could become satiated with alterity before once more slipping safely back into their mundane, everyday worlds. ... Description: Editorial.

2021-03-01T00:00:00Z