http://bura.brunel.ac.uk/handle/2438/32878 2026-05-17T12:10:03Z http://bura.brunel.ac.uk/handle/2438/33309 Title: Insights and future directions in service design: a global perspective Authors: Marvi, R; Foroudi, P; Mahavarpour, N Abstract: Purpose: This article critically reviews the evolution of the service design literature over the past two decades, with a particular focus on its maturation and application in a global context. The study aims to address gaps and inconsistencies in existing knowledge and to propose a comprehensive research agenda for future studies. Design/methodology/approach: The study applies three co-citation bibliometric methods including multidimensional scaling (MDS), hierarchical clustering (HCA), as well as exploratory factor analysis (EFA) together with text-mining techniques to conduct a systematic review and chart the intellectual and conceptual foundations of the service design field. Findings: The analysis maps the intellectual and conceptual structures of the service design domain. The co-citation analysis produced five clusters/factors from the EFA and HCA, identifying five groups that highlight the theoretical underpinnings of the field. In addition, the text-mining analysis shows that themes such as customers, technology and the international market are among the most dominant in the literature. Taking together, these findings provide a consolidated understanding of the fragmented service design field, which not only highlights existing gaps but also supports researchers in developing and proposing more integrative, globally relevant conceptual frameworks for future studies. Research limitations/implications: While the combination of bibliometric and text mining techniques offers objectivity and breadth, some context-specific nuances may be overlooked. The findings underscore the necessity for future research to develop unified frameworks and region-specific models to address the complexity of global service ecosystems. Practical implications: The proposed integrative framework assists organisations in aligning their service design strategies with emerging global trends and practices, supporting more effective international marketing and service delivery. Originality/value: This study is among the first to provide a holistic, mixed-methods review of service design from a global perspective. It advances the literature by integrating diverse research streams and offering actionable directions for both scholars and practitioners in international marketing. 2026-01-07T00:00:00Z http://bura.brunel.ac.uk/handle/2438/33308 Title: The impact of AI perceived transparency on trust in AI recommendations in healthcare applications Authors: Shabankareh, M; Khamoushi Sahne, SS; Nazarian, A; Foroudi, P Abstract: Purpose: The integration of artificial intelligence (AI) in healthcare has transformed the way users interact with health applications, offering personalized recommendations and decision-making support. However, building trust in AI-driven systems remains a significant challenge, particularly in high stakes environments like healthcare, where user concerns about fairness, control, and privacy are paramount. This study aims to investigate how AI transparency influences trust in healthcare applications, focusing on the mediating roles of perceived fairness and control, and the moderating role of privacy concerns. Design/methodology/approach: A quantitative research design was employed, utilizing survey data collected from healthcare application users. Structural Equation Modeling (SEM) and moderation analysis were used to test the proposed conceptual framework, exploring the interrelationships among the variables. Findings: The results revealed that AI transparency significantly influences trust in healthcare applications indirectly through perceived fairness, while perceived control had a limited mediating effect. Privacy concerns were found to amplify the relationship between fairness and trust but did not significantly moderate the effects of transparency or control on trust. These findings emphasize the central role of fairness and privacy in building trust, highlighting the nuanced interplay between ethical perceptions and user concerns in high-stakes contexts. Originality/value: This study contributes to the literature by integrating fairness, control, and privacy concerns into a unified framework for understanding trust in AI healthcare applications. By demonstrating how transparency operates indirectly and how privacy concerns shape user perceptions, this research provides novel insights for designing ethically robust and user-centric AI systems tailored to sensitive domains like healthcare. 2025-05-20T00:00:00Z http://bura.brunel.ac.uk/handle/2438/33307 Title: Integrating corporate identity, social responsibility, and reputation: A triadic framework for sustainable branding in hospitality & tourism Authors: Foroudi, P; Melewar, TC; Tzempelikos, N; Ha, NC; Tourky, M Abstract: Previous studies have explored the impact of corporate identity (CI), corporate social responsibility (CSR), and corporate reputation (CR), but they have largely overlooked the effects of inconsistent CSR strategies on unexpected outcomes among hospitality employees. To address this gap, this study examines the interplay among CI, CSR, and CR within the hospitality industry. Adopting a multidisciplinary approach, the research reviews the literature from marketing, design, organizational studies, and management. It then employs qualitative methods, including interviews with managers and focus groups with employees, supplemented by a survey conducted among hospitality and tourism employees in the UK, Malaysia, and Iran. The findings reveal 20 critical CI factors across corporate communication, visual identity, and management behavior, demonstrating that CI influences CSR and CR. This study introduces a triadic framework that integrates CI, CSR, and CR, offering a holistic perspective essential for sustainable branding in hospitality Description: Highlights: • Explores how CI, CSR, and Corporate Reputation interact in the hospitality sector. • Uses a multidisciplinary lens across marketing, design, and management literature. • Applies qualitative methods and surveys in the UK, Malaysia, and Iran hospitality sectors. • Proposes a triadic framework linking CI, CSR, and Corporate Reputation. • Emphasizes consistent CSR strategies for sustainable hospitality branding. 2025-05-12T00:00:00Z http://bura.brunel.ac.uk/handle/2438/33306 Title: Bibliometric Analysis: Main procedure and guidelines Authors: Marvi, R; Foroudi, P Editors: Foroudi, P; Dennis, C Abstract: Bibliometric analysis is a quantitative approach for conducting a literature review. This methodology shows the state of the art of the literature by using quantitative methods for exploring topics in the literature as a starting point for understanding the literature in depth and in more detail. 2023-12-14T00:00:00Z