https://bura.brunel.ac.uk/handle/2438/8608 2026-08-24T14:30:05Z https://bura.brunel.ac.uk/handle/2438/33737 Title: The Antecedents and Consequences of Social‐Media Engagement With A Sustainability‐Advertisement Authors: Nuery, Nuzhat; Yannopoulou, Natalia; Manika, Danae; Alamanos, Eleftherios Abstract: The success of brands' sustainability-related promotion largely depends on consumers' opinions, which they usually share on social media. The objective of this study is to examine the influence of users' opinions about sustainability related social-media posts (i.e., positive or negative captions) on subsequent social-media engagement and purchase intentions for the advertised products. A 2 × 2 between-subject experiment with 279 respondents in the UK reveals that positive captions elicit a higher level of self-transformative consumption vision and subsequent emotional response than negative captions. This leads to higher social-media engagement with the sustainability-ad and purchase intentions. A significant interaction effect was observed between the types of captions and source expertise on social-media engagement. Although the skewness in the respondents' demographics may limit generalisability, those variables were not significant as control variables. This paper contributes to the sustainability-advertisement literature by considering social-media engagement as both an antecedent and an outcome. This paper offers managers a comprehensive understanding of the process of forming consumers' purchase intention for sustainable products by incorporating self-transformative consumption-vision theory, the pleasure-arousal-dominance theory of emotion, and social influence theory. Description: Data Availability Statement: Data is available at https://doi.org/10.7910/DVN/KN9YVF.; Supporting Information is available online at: https://onlinelibrary.wiley.com/doi/10.1111/ijcs.70230#support-information-section .; Acknowledgments: This paper is based on the first author's PhD thesis from Newcastle University. 2026-07-14T00:00:00Z https://bura.brunel.ac.uk/handle/2438/33727 Title: Beyond Bidirectionality in Spill‐Overs: Asymmetrical Work‐Life Dynamics and Indigenous Support Systems in a Fragile‐State Military Context Authors: Adeoti, Adejumoke; Akintunde, Josiah; Dabang, Clement; Mordi, Chima; Akanji, Babatunde Abstract: Work-life balance and work engagement are central concerns in human resource development because they shape employee well-being, resilience, retention, and sustainable performance across demanding work environments. However, much of the literature on work-life balance and engagement has been developed in relatively stable civilian and Western institutional contexts, where role boundaries are more manageable and formal support systems are often more reliable. These assumptions may not hold in fragile-state military settings characterized by prolonged insecurity, deployment instability, rigid hierarchy, and uneven welfare provision. This study explores how personnel in the Armed Forces of Nigeria experience work-life balance and work engagement under such conditions. Drawing on qualitative interview data from 60 military personnel and using a Gioia-inspired analytical approach, the study integrates the Job Demands-Resources (JD-R) model and spill-over theory to examine how demands, resources, and cross-domain pressures interact in a fragile-state military context. The findings show that work-life spill-over is not experienced as a balanced or consistently reciprocal process. Instead, participants describe a strongly asymmetrical dynamic in which prolonged deployment, hypervigilance, unpredictable scheduling, welfare strain, and institutional rigidity intrude into family life and weaken recovery, morale, and sustained engagement. At the same time, kinship ties, peer solidarity, and communal reciprocity emerge as culturally embedded informal resources that partially buffer these pressures where formal organizational supports are weak or unevenly accessible. The study contributes to HRD scholarship in two main ways. First, it refines spill-over theory by showing that, in a fragile-state military setting, spill-over is better understood as structurally asymmetrical rather than presumptively bidirectional. Second, it extends JD-R theory by demonstrating that resources are hierarchically mediated and culturally supplemented rather than simply organizationally present or absent. These findings extend work-life and engagement research into an under-studied Global South military context and underscore the importance of context-sensitive HRD interventions in high-risk institutional environments. Description: Data Availability Statement: The data that support the findings of this study are available from the corresponding author upon reasonable request. 2026-08-12T00:00:00Z https://bura.brunel.ac.uk/handle/2438/33726 Title: The local mediation of rural cultural governance: Problematization, asymmetry, and displaced agency in China's rural cultural revitalization Authors: Fu, Pengfei; Zhang, Yin; Wu, Tong; Sarpong, David; Ofosu, George Abstract: This paper examines how rural cultural revitalization in China is shaped through the local implementation of national policy, development agendas, and commercial investment. Rather than viewing national policy as a uniform force, it explores how policy goals related to cultural protection, public cultural services, and rural development are translated into local projects. The study combines critical discourse analysis of major national policy documents issued between 2021 and 2024 with a documentary case study of Gongcheng in southern China. The findings show that national policy frames rural culture through interconnected logics of protection, improvement, and development. These policy orientations provide a flexible framework that local governments can adapt through tourism promotion, investment attraction, and wellness-related initiatives. In Gongcheng, cultural resources such as ethnic traditions, food culture, ecological landscapes, and health-related knowledge have increasingly been incorporated into development strategies and market-oriented projects. While these initiatives can enhance cultural visibility, infrastructure, and economic opportunities, they may also create unequal access to cultural decision-making, representation, and economic benefits. The paper argues that the key challenge of rural cultural revitalization lies in how policy is mediated through local governance and state–market arrangements. It concludes that more inclusive approaches are needed to strengthen local participation, improve benefit-sharing, and support rural communities as active contributors to cultural development. Description: Data availability: Data will be made available on request. 2026-08-11T00:00:00Z https://bura.brunel.ac.uk/handle/2438/33699 Title: Developing Leadership Capabilities to Implement Saudi Arabia’s Frailty Care Pathway Authors: Lim, Benenita; Prakasam, Herman Sandeep; Davies, Julie; Alharbi, Hisham; BinShafi, Eman; Alan, Orlanda; Xue, Tianyu; Xu, Yuanyuan Abstract: Introduction: As part of Vision 2030, a comprehensive frailty care pathway is being developed in the Kingdom of Saudi Arabia. Challenges remain, however, with diffusing this policy. To address this policy-implementation gap, our empirical study examines the role of leadership in successful implementing the Kingdom’s frailty care pathway. Methods: Drawing on the diffusion of innovation theory, five semi-structured interviews were conducted with leaders who are involved in implementing the policy across the frailty healthcare value chain in Saudi Arabia. A fieldwork and a scoping literature review supplemented the thematic interview analysis. Frailty pathways in other countries were content analysed to draw parallels with implementing frailty care pathways and to strengthen the recommendations. Results: Three key areas were identified to facilitate successful implementation of a frailty care policy in terms of the need for (i) adequate primary care support for policy implementation, (ii) effective integration across healthcare systems, and (iii) updated leadership skills with development opportunities for motivated emerging healthcare leaders to innovate and co-ordinate care. Conclusion: First, the study’s findings support the case for developing leadership skills that are necessary for effective policy implementation. Secondly, it offers valuable insights into internal and external obstacles encountered during policy implementation and highlights potential implementation challenges. Thirdly, these insights are generalisable to neighbouring Gulf Cooperation Council countries that are undergoing similar healthcare reforms. Description: Data Availability: Statement Data that support the findings of this study are not publicly available due to privacy reasons. Further details can be provided upon reasonable request to the corresponding author at 88blim@gmail.com and herman.prakasam.23@alumni.ucl.ac.uk.; Accepted, unedited article not yet assigned to an issue. The statements, opinions and data contained in this publication are solely those of the individual authors and contributors and not of the publisher and the editor(s). The publisher and the editor(s) disclaim responsibility for any injury to persons or property resulting from any ideas, methods, instructions or products referred to the content. 2026-07-10T00:00:00Z