Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2003 | Global corporate brand building: Guidelines and case studies | Melewar, T C; Walker, C |
| 2005 | Corporate Visual Identity: The Re-branding of France Telecom | Melewar, T C; Hussey, G; Srivoravilai, N |
| 2005 | Danone Branding Strategy in China | Melewar, T C; Badal, E; Small, J |
| 2004 | The Influence of Culture on Brands Building in the Chinese Market: A Brief Insight | Melewar, T C; Meadows, M; Zheng, W; Rickards, R |
| 2008 | Antecedents and consequences of market orientation in universities: Literature review and conceptual framework | Asaad, Y; Cohen, G; Melewar, T C |
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