Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2002 | Questioning Guanxi: Definition, classification and implications | Fan, Y |
| 2002 | The national image of global brands | Fan, Y |
| 2002 | Event sponsorship in China | Fan, Y; Pfitzenmaier, N |
| 2002 | Corporate branding in the retail sector: a practitioner’s perspective | Burghausen, M; Fan, Y |
| 2002 | Measuring brand image: Shopping centre case studies | Dennis, C; Murphy, J; Marsland, D; Cockett, T; Patel, T |
| 2002 | Defining the corporate identity construct | Melewar, TC; Jenkins, E |