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Issue Date | Title | Author(s) |
---|---|---|
2017 | Corporate heritage brands, augmented role identity and customer satisfaction | Balmer, JMT; Chen, W |
26-Jun-2021 | Corporate brand orientation: identity, internal images, and corporate identification matters | Balmer, JMT; Podnar, K |
1-Mar-2024 | Corporate Brand Architecture | Balmer, JMT |