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Issue Date | Title | Author(s) |
---|---|---|
2014 | Repertoires of the corporate past: Explanation and framework. Introducing an integrated and dynamic perspective | Burghausen, M; Balmer, JMT |
2014 | Wally Olins (1930–2014), corporate identity ascendancy and corporate brand hegemony. Celebrating the life of Wally Olins: Leading corporate identity exponent and prominent brand proponent | Balmer, JMT |
2014 | Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity | Burghausen, M; Balmer, JMT |
2014 | Corporate Heritage Stewardship: A Corporate Marketing Perspective | Burghausen, M; Balmer, JMT |
2014 | Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand | Syed Alwi, SF; Balmer, JMT; Che-Ha, N; Yen, D |