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|2005||Made in China||Fan, Y|
|2016||A brand preference and repurchase intention model: The role of consumer experience||Ebrahim, R; Ghoneim, A; Irani, Z; Yan, F|
|2002||Event sponsorship in China||Fan, Y; Pfitzenmaier, N|
|2008||Country of origin, branding strategy and internationalisation: The case of Chinese piano companies||Fan, Y|
|2014||h3 gourmet: great to go upmarket, but are people willing to pay for the difference?||De Carvalho, JC; da Silva, RV; Syed Alwi, SF|
|2016||Sustainability program brands: Platforms for collaboration and co-creation||Scandelius, C; Cohen, G|
|2002||Measuring brand image: Shopping centre case studies||Dennis, C; Murphy, J; Marsland, D; Cockett, T; Patel, T|
|2013||Embedding knowledge and value of a brand into sustainability for differentiation||Gupta, S; Czinkota, M; Melewar, TC|
|2010||The BP Deepwater Horizon débâcle and corporate brand exuberance||Balmer, JMT|