Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Author Kitchen, PJ
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 16-Jun-2022 | Introducing integrated hybrid communication: the nexus linking marketing communication and corporate communication | Alwi, SFS; Ballmer, JMT; Stoian, M-C; Kitchen, PJ |
| 2014 | Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? | Syed Alwi, SF; Kitchen, PJ |
| 15-Jan-2020 | Projecting University Brand Image via Satisfaction and Behavioral Response: Perspectives from UK-based Malaysian Students | Syed Alwi, S; Che-Ha, N; Nguyen, B; Ghazali, EM; Mutum, DM; Kitchen, PJ |