Browsing by Author Balmer, J
Showing results 7 to 11 of 11
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Issue Date | Title | Author(s) |
---|---|---|
2017 | Introducing celebrity corporate brand: moving beyond endorsement and exploring its effect on corporate brand enhancement | Hambali, Anisah |
2014 | The main determinants of international student identification with a UK middle ranking business school corporate brand: an international marketing perspective | Mahmoud, Rudaina |
9-Dec-2020 | Management of Corporate Identity for the pursuit of sustained CSR implement | Tourky, M; Alwi, S; Shaalan, A; Balmer, J |
11-Nov-2019 | Relationship between corporate identity, place architecture, and identification: an exploratory case study | Foroudi, M; Balmer, J; Chen, W; Foroudi, P |
9-Dec-2020 | Sustainable branding strategy via celebrity corporate brand | Hambali, A; Alwi, S; Balmer, J |