Showing results 12 to 31 of 58
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| Issue Date | Title | Author(s) |
| 2012 | Corporate brand management imperatives: Custodianship, credibility, and calibration | Balmer, JMT |
| 26-Jun-2021 | Corporate brand orientation: identity, internal images, and corporate identification matters | Balmer, JMT; Podnar, K |
| 2008 | Corporate brands, the British Monarchy, and the resource-based view of the firm | Balmer, JMT |
| 24-Apr-2020 | Corporate heritage brand traits and corporate heritage brand identity: the case study of John Lewis | Sameour, A; Chen, W; Balmer, JMT |
| 2017 | Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂 | Balmer, JMT; Chen, W |
| 2017 | Corporate heritage brands, augmented role identity and customer satisfaction | Balmer, JMT; Chen, W |
| 2014 | Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity | Burghausen, M; Balmer, JMT |
| 2015 | Corporate heritage identity stewardship: A corporate marketing perspective | Burghausen, M; Balmer, JMT |
| 2014 | Corporate Heritage Stewardship: A Corporate Marketing Perspective | Burghausen, M; Balmer, JMT |
| 2016 | Corporate heritage tourism brand attractiveness and national identity | Balmer, JMT; Chen, WF |
| 12-Sep-2017 | The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum. | Balmer, JMT |
| 29-Jul-2021 | Corporate identity: Defnition and components | Foroudi, MM; Foroudi, P; Balmer, JMT |
| 2009 | Corporate marketing: Apocalypse, advent and epiphany | Balmer, JMT |
| 7-Jan-2020 | Crafting the forever now: corporate heritage brand innovation at John Lewis Partnership | Sammour, A; Chen, W; Balmer, JMT; Botchie, D; Faraday, J |
| 7-Mar-2023 | Design, Corporate Brand Design and Corporate Heritage Brand Design: What are they? What of them? | Balmer, JMT |
| 18-May-2023 | Digital corporate communication and brand communication | Balmer, JMT |
| 2015 | Explicating Corporate Hertiage, Corporate Heritage Brands, and Organisational Heritage | Balmer, JMT; Burghausen, M |
| 2011 | Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: The ethical brand that exploded and then imploded | Balmer, JMT; Powell, SM; Greyser, SA |
| 30-Sep-2020 | Explicating Place Identity Attitudes, Place Architecture Attitudes, and Identification Triad Theory | Foroudi, MM; Balmer, JMT; Chen, W; Foroudi, P; Patsala, P |
| 2013 | A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective | He, H-W; Balmer, JMT |
