Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/25856
Title: | Design, Corporate Brand Design and Corporate Heritage Brand Design: What are they? What of them? |
Authors: | Balmer, JMT |
Issue Date: | 7-Mar-2023 |
Publisher: | Palgrave Macmillan (part of Springer Nature) |
Citation: | Balmer, J.M.T. (2023) 'Design, corporate brand design, and corporate heritage brand design: what are they? what of them?', Journal of Brand Management, 30 (2), pp. [1 - 19]. doi: 10.1057/s41262-023-00314-z. |
URI: | https://bura.brunel.ac.uk/handle/2438/25856 |
ISSN: | 1350-231X |
Other Identifiers: | ORCID iD: John Balmer https://orcid.org/0000-0003-2862-4520 |
Appears in Collections: | Brunel Business School Embargoed Research Papers |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
FullText.pdf | Embargoed until 7 March 2024 | 830.92 kB | Adobe PDF | View/Open |
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.