Browsing by Subject Brand name, global brands, translation, brand renaming, global-local paradox, China
Showing results 1 to 1 of 1
Issue Date | Title | Author(s) |
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2008 | The art of cross-cultural branding | Fan, Y |
Issue Date | Title | Author(s) |
---|---|---|
2008 | The art of cross-cultural branding | Fan, Y |