Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Globalisation, international marketing, global marketing, local marketing, standardisation versus adaptation, cross-cultural marketing
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2000 | Global marketing or local marketing: the confusion about globalisation | Fan, Y; Jiang, F |