Brunel University Research Archive (BURA) >
College of Business, Arts and Social Sciences >
Brunel Business School >
Brunel Business School Research Papers >

Please use this identifier to cite or link to this item:

Title: Global marketing or local marketing: the confusion about globalisation
Authors: Fan, Y
Jiang, F
Keywords: Globalisation, international marketing, global marketing, local marketing, standardisation versus adaptation, cross-cultural marketing
Publication Date: 2000
Publisher: Yunnan Finance & Economics University
Citation: Journal of Economics and Management (in Chinese), 14:4, 24-27
ISSN: 1009-3753
Appears in Collections:Marketing
Brunel Business School Research Papers

Files in This Item:

File Description SizeFormat
Global marketing or local marketing.pdf473.25 kBAdobe PDFView/Open

Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.