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http://bura.brunel.ac.uk/handle/2438/2002| Title: | Global marketing or local marketing: the confusion about globalisation |
| Authors: | Fan, Y Jiang, F |
| Keywords: | Globalisation, international marketing, global marketing, local marketing, standardisation versus adaptation, cross-cultural marketing |
| Issue Date: | 2000 |
| Publisher: | Yunnan Finance & Economics University |
| Citation: | Journal of Economics and Management (in Chinese), 14:4, 24-27 |
| URI: | http://bura.brunel.ac.uk/handle/2438/2002 |
| ISSN: | 1009-3753 |
| Appears in Collections: | Marketing Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Global marketing or local marketing.pdf | 473.25 kB | Adobe PDF | View/Open |
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