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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/2002
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| Title: | Global marketing or local marketing: the confusion about globalisation |
| Authors: | Fan, Y
Jiang, F |
| Keywords: | Globalisation, international marketing, global marketing, local marketing, standardisation versus adaptation, cross-cultural marketing |
| Publication Date: | 2000 |
| Publisher: | Yunnan Finance & Economics University |
| Citation: | Journal of Economics and Management (in Chinese), 14:4, 24-27 |
| URI: | http://bura.brunel.ac.uk/handle/2438/2002 |
| ISSN: | 1009-3753 |
| Appears in Collections: | Brunel Business School Research Papers
Marketing
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