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Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/1270

Title: Caring for the community: An exploratory comparison of waste reduction behaviour by British and Brazilian consumers
Authors: Bekin, C
Carrigan, M
Szmigin, I
Keywords: Waste reduction
Recycling
Community
Consumption
Publication Date: 2007
Publisher: Emerald Group Publishing Limited
Citation: International Journal of Sociology and Social Policy, 27(5/6): 221-233
Abstract: Purpose: The symbolic and social roles of waste are explored through a small sample of UK and Brazilian consumers from urban and rural communities. These findings are relevant in highlighting the importance of considering socio-cultural differences in waste policies. Design/methodology/approach: Following an ontologically realist and epistemologically interpretive perspective on waste a series of semi-structured interviews was conducted in English and Portuguese. Findings: While Brazilian interviewees view waste as opportunity, their discourses reproduce the inequalities among and between their communities. UK participants view waste as burdensome, but demonstrate more awareness of their rights as citizens within their communities. Research limitations/implications: The study is exploratory and future work should address a broader range of respondents within communities across different cultures, demographic and socio-economic circumstances. Practical implications: Ideas generated from the study have both specific and general relevance beyond the Brazilian and UK communities. Marketing has the capacity to help advance the establishment of more effective environmentally-friendly forms of consumption and disposal. Originality: The paper presents a fresh perspective on developing and developed country community waste reduction behaviours through the examination of waste meanings for individual consumers.
URI: http://bura.brunel.ac.uk/handle/2438/1270
DOI: http://dx.doi.org/10.1108/01443330710757258
ISSN: 0144-333X
Appears in Collections:Business and Management
Brunel Business School Research Papers

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