A framework for aligning project management to business strategy: a qualitative case study in Saudi telecommunications industry

Abstract

Project management (PM) plays a significant role in achieving the company’s goal and objectives. Due to its significant role, it is essential that the project managers use processes which remain focussed on the company’s business strategy. However, some implementations of the company’s business strategy have led to failures as a result of misalignment between project management and the company’s business strategy. Such misalignment has an impact on both the project management and business strategy and may lead to problems in the overall functioning of the business, including the implementation of the company’s business strategy through the projects. This research was undertaken to investigate the problem of aligning project management process with the company’s business strategy which has not been fully investigated to-date. This investigation aims to provide a deeper understanding and more holistic analysis of the key factors, such as stakeholders and contextual factors (AF), which enable or inhibit this alignment in order to develop a conceptual framework that addresses this research gap. This study examines and analyses the alignment process, by considering the key factors at the early planning phase of project management. To address the research gap, the study employs a qualitative, multiple case study approach in the interpretive paradigm. Data was collected via interviews of senior personnel (executives and project managers), mainly from three managerial levels of the organisation, including corporate, business, and functional levels in four telecommunication companies of the private sector in Saudi Arabia. The investigation was carried out by collecting data through semi-structured interviews to critically explore collectively the perspectives of the executives and the project managers on their experience of managing and executing the company’s business strategy and the projects. Written and electronic documentations as well as non-participant observations also served as important triangulation and complementary sources in understanding the phenomenon being studied and as a means of gaining additional perspectives and further insights on key issues. This study provides a novel contribution to the alignment process of project management to business strategy. The original contribution and findings of this study contribute to the growing body of knowledge of project management by developing a practical framework to benefit both academics and practitioners and to increase awareness of the alignment process. This holistic conceptual framework includes two sets of factors that impact the alignment process. Additionally, it provides a unique prescriptive standard and a code of practice for practitioners seeking to realise efficient and effective alignment.