Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/14283
Title: Does media attention drive corporate social responsibility?
Authors: Georgiadis, A
Zyglidopoulos, S
Carroll, C
Siegel, D
Issue Date: 2011
Citation: Journal of Business Research, 2011, 65 (2012), pp. 1622 - 1622 (1627)
Abstract: In this paper, we investigate the impact that media attention has on the strengths and weaknesses of a firm’s CSR. Drawing on stakeholder theory, we develop and test two hypotheses concerning the influence that media attention can have on the CSR strengths and weaknesses of a particular firm. Our findings indicate that while increases in media attention are related to increases in CSR strengths, CSR weaknesses are not sensitive to changes in media attention.
URI: http://bura.brunel.ac.uk/handle/2438/14283
ISSN: 0148-2963
Appears in Collections:Brunel Business School Research Papers

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