Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/1716
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Melewar, T C | - |
dc.contributor.author | Meadows, M | - |
dc.contributor.author | Zheng, W | - |
dc.contributor.author | Rickards, R | - |
dc.date.accessioned | 2008-02-27T16:09:06Z | - |
dc.date.available | 2008-02-27T16:09:06Z | - |
dc.date.issued | 2004 | - |
dc.identifier.citation | The Journal of Brand Management, 11 (6): 449-461, Jul 2004 | en |
dc.identifier.issn | 1350-231X | - |
dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/1716 | - |
dc.description.abstract | In the eyes of many Western companies, the market in China is difficult to understand and highly unpredictable. Many search for patterns in the market to help their brand-building activities. Few, however, find the real key to success in China. This paper discusses some cultural issues that are related to branding, and gives advice on how to build a strong brand in this rapidly changing marketplace | en |
dc.format.extent | 274 bytes | - |
dc.format.mimetype | text/plain | - |
dc.language.iso | en | - |
dc.publisher | Henry Stewart | en |
dc.title | The Influence of Culture on Brands Building in the Chinese Market: A Brief Insight | en |
dc.type | Research Paper | en |
dc.identifier.doi | http://dx.doi.org/10.1057/palgrave.bm.2540190 | - |
Appears in Collections: | Marketing Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Closed Access Paper.txt | 274 B | Text | View/Open |
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.