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Collection's Items (Sorted by Submit Date in Descending order): 1 to 30 of 113
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Issue DateTitleAuthor(s)
2012An investigation into the relationships between universities’ internal branding, employee brand support and the transformational leadership characteristics of immediate leaders: A study from the perspective of academic staff in Thai universitiesMelewar, TC; Yen, D; Kaewsurin, Narissara
2010The influences of social e-shopping in enhancing young women’s online shopping behaviourDennis, C; Morgan, A; Wright, LT; Jayawardhena, C
2011An investigation into export market orientation in UK universities from the international marketing managers’ perspective: A mixed-method approachCohen, G; Melewar, TC; Asaad, Yousra
2011A life cycle stakeholder management framework for enhanced collaboration between stakeholders with competing interestsScandelius, C; Cohen, G
2011Conceptualising and measuring the influence of corporate image on country of origin image: The case of SpainGotsi, M; Andriopoulos, C; Lopez Lamelas, Maria del Carmen
2011Luxury designer handbag or counterfeit? An investigation into the antecedents influencing women’s purchasing behaviour of luxury designer and counterfeit brandsCohen, G; Juggessur, Joshie
2011The effect of national culture on service provisionDennis, C; Alroubaie, A; Alajmi, Salman
2010Information sharing in an export supply chain relationship: The case of the Jordanian fresh fruit and vegetable export industryBourlakis, M; Gotsi, M; Jraisat, Luai Eid
2010Modelling 3D product visualisation for the online retailerDennis, C; Algharabat, Raed S
2010A netnography study to uncover the underlying dimensions of customer experience with resort brandsIsmail, AR; Melewar, TC; Woodside, A
2009A netnography study on branded customer experience: Evidence from the red seaIsmail, AR; Melewar, TC; Lim, L
2010Will brand experience predict brand love?Ismail, AR
2010A structural model to examine the antecedents and consequences of customer with experiential brandsIsmail, AR; Melewar, TC
2008Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalizationIsmail, AR; Melewar, TC; Lim, L
2010Applying marketing’s new dominant logic for interpreting customer experiences with brandsIsmail, AR; Melewar, TC; Lim, L; Woodside, AG
2008The role of customer experience in building brand loyalty within the service contextIsmail, AR; Melewar, TC
2008Corporate brands, the British Monarchy, and the resource-based view of the firmBalmer, JMT
2007Identity studies: Multiple perspectives and implications for corporate-level marketingHe, HW; Balmer, JMT
2007The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethicsBalmer, JMT; Fukukawa, K; Gray, ER
2007Student corporate brand identification: An exploratory case studyBalmer, JMT; Liao, M
2009Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survivedBalmer, JMT
2009Corporate marketing: Apocalypse, advent and epiphanyBalmer, JMT
2009Understanding the factors that derive continuance intention of e-shopping in Saudi Arabia: Age group differences in behaviourAl-maghrabi, T; Dennis, C
2009The factors driving online shopping in Saudi Arabia: Regional and behavioral differences among womenAl-maghrabi, T; Dennis, C
2009The driving factors of continuance online shopping: Gender differences in behaviour among students in Saudi ArabiaAl-maghrabi, T; Dennis, C
2009The effects of progressive levels of 3d authenticity antecedents and consequences on consumers’ virtual experienceAlgharabat, R; Dennis, C
20093D product authenticity model for online retail: An invariance analysisAlgharabat, R; Dennis, C
2009Using authentic 3D product visualisation for an electrical online retailerAlgharabat, R; Dennis, C
2009Using 3D product visualisation to tap consumers’ experience with online retailers: From telepresence to authenticityAlgharabat, R; Dennis, C
2009Modelling 3D product visualisation for online retail atmosphericsAlgharabat, R; Dennis, C
Collection's Items (Sorted by Submit Date in Descending order): 1 to 30 of 113
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