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Collection's Items (Sorted by Submit Date in Descending order): 1 to 50 of 113
Issue DateTitleAuthor(s)
2012An investigation into the relationships between universities’ internal branding, employee brand support and the transformational leadership characteristics of immediate leaders: A study from the perspective of academic staff in Thai universitiesKaewsurin, Narissara
2010The influences of social e-shopping in enhancing young women’s online shopping behaviourDennis, C; Morgan, A; Wright, LT; Jayawardhena, C
2011An investigation into export market orientation in UK universities from the international marketing managers’ perspective: A mixed-method approachAsaad, Yousra
2011A life cycle stakeholder management framework for enhanced collaboration between stakeholders with competing interestsScandelius, C; Cohen, G
2011Conceptualising and measuring the influence of corporate image on country of origin image: The case of SpainLopez Lamelas, Maria del Carmen
2011Luxury designer handbag or counterfeit? An investigation into the antecedents influencing women’s purchasing behaviour of luxury designer and counterfeit brandsJuggessur, Joshie
2011The effect of national culture on service provisionAlajmi, Salman
2010Information sharing in an export supply chain relationship: The case of the Jordanian fresh fruit and vegetable export industryJraisat, Luai Eid
2010Modelling 3D product visualisation for the online retailerAlgharabat, Raed S
2010A netnography study to uncover the underlying dimensions of customer experience with resort brandsIsmail, AR; Melewar, TC; Woodside, A
2009A netnography study on branded customer experience: Evidence from the red seaIsmail, AR; Melewar, TC; Lim, L
2010Will brand experience predict brand love?Ismail, AR
2010A structural model to examine the antecedents and consequences of customer with experiential brandsIsmail, AR; Melewar, TC
2008Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalizationIsmail, AR; Melewar, TC; Lim, L
2010Applying marketing’s new dominant logic for interpreting customer experiences with brandsIsmail, AR; Melewar, TC; Lim, L; Woodside, AG
2008The role of customer experience in building brand loyalty within the service contextIsmail, AR; Melewar, TC
2008Corporate brands, the British Monarchy, and the resource-based view of the firmBalmer, JMT
2007Identity studies: Multiple perspectives and implications for corporate-level marketingHe, HW; Balmer, JMT
2007The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethicsBalmer, JMT; Fukukawa, K; Gray, ER
2007Student corporate brand identification: An exploratory case studyBalmer, JMT; Liao, M
2009Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survivedBalmer, JMT
2009Corporate marketing: Apocalypse, advent and epiphanyBalmer, JMT
2009Understanding the factors that derive continuance intention of e-shopping in Saudi Arabia: Age group differences in behaviourAl-maghrabi, T; Dennis, C
2009The factors driving online shopping in Saudi Arabia: Regional and behavioral differences among womenAl-maghrabi, T; Dennis, C
2009The driving factors of continuance online shopping: Gender differences in behaviour among students in Saudi ArabiaAl-maghrabi, T; Dennis, C
2009The effects of progressive levels of 3d authenticity antecedents and consequences on consumers’ virtual experienceAlgharabat, R; Dennis, C
20093D product authenticity model for online retail: An invariance analysisAlgharabat, R; Dennis, C
2009Using authentic 3D product visualisation for an electrical online retailerAlgharabat, R; Dennis, C
2009Using 3D product visualisation to tap consumers’ experience with online retailers: From telepresence to authenticityAlgharabat, R; Dennis, C
2009Modelling 3D product visualisation for online retail atmosphericsAlgharabat, R; Dennis, C
2009The factors driving online shopping in Saudi Arabia: Gender differences and behaviorAl-maghrabi, T; Dennis, C
2009Driving online shopping: Spending and behavioral differences among women in Saudi ArabiaAl-maghrabi, T; Dennis, C
2009The driving factors of continuance intention of e-shopping: Gender differences in behaviour - the case of Saudi ArabiaAl-maghrabi, T; Dennis, C
2009The factors driving online shopping in Saudi Arabia: Gender differences and behaviorAl-maghrabi, T; Dennis, C
2009Modelling 3D product visualization on the online retailerAlgharabat, R; Dennis, C
2009Using authentic 3D product visualisation for an electrical online retailerAlgharabat, R; Dennis, C
2009The driving factors of continuance online shopping: Gender differences in behaviour the case of Saudi ArabiaAl-maghrabi, T; Dennis, C
2009Corporate communications in China : A preliminary studyFan, Y
2006Unethical consumers: Deshopping behaviour using the qualitative analysis of theory of planned behaviour and accompanied (de)shoppingKing, T; Dennis, C
2003Interviews of deshopping behaviour: An analysis of theory of planned behaviourKing, T; Dennis, C
2010e-Consumer BehaviourDennis, C; Merrilees, B; Jayawardhena, C; Wright, L T
2010Internet banking acceptance model: Cross-market examinationAlsajjan, B; Dennis, C
2009Analyzing the use of UTAUT model in explaining an online behaviour: Internet banking adoptionAl-Qeisi, Kholoud Ibrahim
2008Antecedents and consequences of market orientation in universities: Literature review and conceptual frameworkAsaad, Y; Cohen, G; Melewar, T C
2005Sale the seven Cs: Teaching/training aid for the (e-)retail mixDennis, C; Fenech, T; Merrilees, B
2009Branding the nation: Towards a better understandingFan, Y
2009Surrogate Brands - The pull to adopt an ‘Other’ nation; via sports merchandiseWilson, J; Liu, J; Fan, Y
2009A study of food buying behavior among Chinese childrenFan, Y; Li, Y
2001Strategies for building a customer base on the internet: Symbiotic marketingLockett, A; Blackman, ID
2007Marque in the makingFan, Y
Collection's Items (Sorted by Submit Date in Descending order): 1 to 50 of 113