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Brunel University Research Archive (BURA) >
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Marketing

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Recent Submissions

An investigation into the relationships between universities’ internal branding, employee brand support and the transformational leadership characteristics of immediate leaders: A study from the perspective of academic staff in Thai universities

The influences of social e-shopping in enhancing young women’s online shopping behaviour

The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industry

An investigation into export market orientation in UK universities from the international marketing managers’ perspective: A mixed-method approach

A life cycle stakeholder management framework for enhanced collaboration between stakeholders with competing interests

 

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