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Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/1796

Title: National culture and on-line trust: a study of internet Egyptian users
Authors: Hone, KS
Ali, M
El Said, GR
Publication Date: 2005
Publisher: IWIPS
Citation: IWIPS 2005: 43-55
Abstract: This research-in-progress investigates cultural issues in e-commerce trust. An experiential survey was conducted with three hundred and seventy Egyptian Internet users, exploring two book-seller web sites. Structure equation modeling analysis suggested that, for the target sample, perceived reputation and perceived familiarity with an Internet store have significant effect on building trust for that store. The paper discusses the importance of these two factors within the Egyptian culture.
URI: http://bura.brunel.ac.uk/handle/2438/1796
Appears in Collections:Business and Management
Information Systems and Computing
Brunel Business School Research Papers

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