Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/1861Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Fan, Y | - |
| dc.coverage.spatial | 8 | en |
| dc.date.accessioned | 2008-03-27T09:49:48Z | - |
| dc.date.available | 2008-03-27T09:49:48Z | - |
| dc.date.issued | 2005 | - |
| dc.identifier.citation | PKU Business Review (2005) No.10 | en |
| dc.identifier.issn | 1672-8149 | - |
| dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/1861 | - |
| dc.format.extent | 51712 bytes | - |
| dc.format.mimetype | application/msword | - |
| dc.language.iso | zh | - |
| dc.publisher | Peking University | en |
| dc.relation.ispartof | - | |
| dc.subject | 品牌, 品牌命名, 文化价值观, 跨文化, branding, cross-culture, China | en |
| dc.title | The art of cross-cultural branding | en |
| dc.type | Research Paper | en |
| Appears in Collections: | Marketing Brunel Business School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| PKUBR-BrandNaming.pdf | 489.28 kB | Adobe PDF | View/Open |
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.