Corporate communications in practice: the profile of pr directors in the british companies

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/1862

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DC Field	Value	Language
dc.contributor.author	Dolphin, R	-
dc.contributor.author	Fan, Y	-
dc.coverage.spatial	18	en
dc.date.accessioned	2008-03-27T09:53:41Z	-
dc.date.available	2008-03-27T09:53:41Z	-
dc.date.issued	2000	-
dc.identifier.citation	Corporate Communication (2000), 5:4, 197-203	en
dc.identifier.issn	1356-3289	-
dc.identifier.uri	http://bura.brunel.ac.uk/handle/2438/1862	-
dc.description.abstract	In spite of being seen as an increasingly important function of management, public relations (PR) or corporate communications (as is called in this paper) remains a subject which is seriously under-researched. This paper reports an empirical study conducted in 20 British organisations with a focus on the director of corporate communications. It examines the origin and role of corporate communication executives and identifies those essential characteristics that constitute the most successful communication practitioners.	en
dc.format.extent	88064 bytes	-
dc.format.mimetype	application/pdf	-
dc.language.iso	en	-
dc.publisher	MCB University Press	en
dc.relation.ispartof	5;4	-
dc.subject	corporate communications, public relations, PR, British companies	en
dc.title	Corporate communications in practice: the profile of pr directors in the british companies	en
dc.type	Research Paper	en
Appears in Collections:	Marketing Brunel Business School Research Papers

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