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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Dolphin, R | - |
dc.contributor.author | Fan, Y | - |
dc.coverage.spatial | 18 | en |
dc.date.accessioned | 2008-03-27T09:53:41Z | - |
dc.date.available | 2008-03-27T09:53:41Z | - |
dc.date.issued | 2000 | - |
dc.identifier.citation | Corporate Communication (2000), 5:4, 197-203 | en |
dc.identifier.issn | 1356-3289 | - |
dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/1862 | - |
dc.description.abstract | In spite of being seen as an increasingly important function of management, public relations (PR) or corporate communications (as is called in this paper) remains a subject which is seriously under-researched. This paper reports an empirical study conducted in 20 British organisations with a focus on the director of corporate communications. It examines the origin and role of corporate communication executives and identifies those essential characteristics that constitute the most successful communication practitioners. | en |
dc.format.extent | 88064 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.language.iso | en | - |
dc.publisher | MCB University Press | en |
dc.relation.ispartof | 5;4 | - |
dc.subject | corporate communications, public relations, PR, British companies | en |
dc.title | Corporate communications in practice: the profile of pr directors in the british companies | en |
dc.type | Research Paper | en |
Appears in Collections: | Marketing Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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Corporate communications in practice - the profile of pr directors in the british companies.pdf | 67.18 kB | Adobe PDF | View/Open |
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