Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/20765
Title: | ‘Student Switch Off!’: how do university students respond to a corporate-sponsored pro-environmental social marketing campaign? |
Authors: | Manika, D Gregory-Smith, D Wells, VK Trombetti, E |
Keywords: | Corporate social responsibility,;environmental attitudes,;perceived higher education institution behaviour,;scepticism,;sponsored environmental campaign |
Issue Date: | 5-Jul-2018 |
Publisher: | Taylor & Francis |
Citation: | Studies in Higher Education, 2018, 44 (9), pp. 1691 - 1706 |
URI: | http://bura.brunel.ac.uk/handle/2438/20765 |
DOI: | http://dx.doi.org/10.1080/03075079.2018.1474456 |
ISSN: | 0307-5079 http://dx.doi.org/10.1080/03075079.2018.1474456 1470-174X |
Appears in Collections: | Brunel Business School Research Papers |
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