Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/20775
Title: | Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising? |
Authors: | Grougiou, V Balabanis, G Manika, D |
Keywords: | Disparagement;Perceived Ethicality;Advertising;Humour;Sex |
Issue Date: | 4-Oct-2018 |
Publisher: | Springer |
Citation: | Journal of Business Ethics, 2018 |
URI: | http://bura.brunel.ac.uk/handle/2438/20775 |
DOI: | http://dx.doi.org/10.1007/s10551-018-4032-x |
ISSN: | 0167-4544 http://dx.doi.org/10.1007/s10551-018-4032-x 1573-0697 |
Appears in Collections: | Brunel Business School Research Papers |
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FullText.pdf | 347.01 kB | Adobe PDF | View/Open |
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