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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/23928| Title: | Innovation is in the eyes of the beholder: The case of the ageing consumers |
| Authors: | Spinelli, G |
| Keywords: | innovation;innovation overload;product design;ageing consumers;inferential analogy |
| Issue Date: | 1-Oct-2015 |
| Publisher: | Intellect |
| Citation: | Spinelli, G. (2015) 'Innovation is in the eyes of the beholder: The case of the ageing consumers', Journal of Design, Business & Society, 1 (2), pp. 145 - 161. doi: 10.1386/dbs.1.2.145_1. |
| URI: | https://bura.brunel.ac.uk/handle/2438/23928 |
| DOI: | https://doi.org/10.1386/dbs.1.2.145_1 |
| ISSN: | 2055-2106 |
| Appears in Collections: | Brunel Design School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 393.5 kB | Adobe PDF | View/Open |
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