Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/23928
Title: | Innovation is in the eyes of the beholder: The case of the ageing consumers |
Authors: | Spinelli, G |
Keywords: | innovation;innovation overload;product design;ageing consumers;inferential analogy |
Issue Date: | 1-Oct-2015 |
Publisher: | Intellect |
Citation: | Spinelli, G. (2015) 'Innovation is in the eyes of the beholder: The case of the ageing consumers', Journal of Design, Business & Society, 1 (2), pp. 145 - 161. doi: 10.1386/dbs.1.2.145_1. |
URI: | https://bura.brunel.ac.uk/handle/2438/23928 |
DOI: | https://doi.org/10.1386/dbs.1.2.145_1 |
ISSN: | 2055-2106 |
Appears in Collections: | Brunel Design School Research Papers |
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