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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/25856| Title: | Design, Corporate Brand Design and Corporate Heritage Brand Design: What are they? What of them? |
| Authors: | Balmer, JMT |
| Issue Date: | 7-Mar-2023 |
| Publisher: | Palgrave Macmillan (part of Springer Nature) |
| Citation: | Balmer, J.M.T. (2023) 'Design, corporate brand design, and corporate heritage brand design: what are they? what of them?', Journal of Brand Management, 30 (2), pp. [1 - 19]. doi: 10.1057/s41262-023-00314-z. |
| URI: | https://bura.brunel.ac.uk/handle/2438/25856 |
| ISSN: | 1350-231X |
| Other Identifiers: | ORCID iD: John Balmer https://orcid.org/0000-0003-2862-4520 |
| Appears in Collections: | Brunel Business School Embargoed Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Embargoed until 7 March 2024 | 830.92 kB | Adobe PDF | View/Open |
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