‘Green Shift’: An analysis of corporate responses to climate change

Abstract

The concept of climate change is now of global concern. This article explores corporate responses through an investigation of the rhetoric of several major UK companies that claim to be leading corporate adjustment. It argues that their actual business practice fall far sort of the claims made for it. This raises questions about the extent to which solutions based on a philosophy of market and business solutions is capable of either meeting the ends claimed for it or confronting the scale of the problem of climate change. The difficulty, however, is that in the competition of when corporate claims are allow to compete, bad solutions might be diverting attention from and even driving out good solutions.