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http://bura.brunel.ac.uk/handle/2438/3642
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Fan, Y | - |
dc.coverage.spatial | 9 | en |
dc.date.accessioned | 2009-09-24T12:11:33Z | - |
dc.date.available | 2009-09-24T12:11:33Z | - |
dc.date.issued | 2009 | - |
dc.identifier.citation | Proccedings of the 12th International Corporate Identity Group (ICIG) Symposium, Vila Bled, Vila Bled, 29th September 2009 | en |
dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/3642 | - |
dc.description.abstract | Corporate communications on the internet has played an increasingly important role in China, given the country now has the largest number of internet users in the world. The paper reports a survey of 10 Chinese companies. A total of 20 corporate websites were examined using content analysis. Key topics relating to corporate communications were identified and discussed. | en |
dc.format.extent | 135347 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.language.iso | en | - |
dc.publisher | International Corporate Identity Group (ICIG) Symposium | en |
dc.subject | Corporate Communications, Branding, Corporate Reputation, Social Responsibility, Corporate Website, China | en |
dc.title | Corporate communications in China : A preliminary study | en |
dc.type | Conference Paper | en |
Appears in Collections: | Marketing Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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Corp Comm in China.pdf | 132.17 kB | Adobe PDF | View/Open |
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