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Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/4153

Title: A web of stakeholders and strategies: A case of broadband diffusion in South Korea
Authors: Choudrie, J
Papazafeiropoulou, A
Lee, H
Publication Date: 2003
Publisher: Taylor & Francis
Citation: Journal of Information Technology. 18 (4): 281-290
Abstract: When a new technology is launched, its diffusion becomes an issue of importance. There are various stakeholders that influence diffusion. The question that remains to be determined is their identification and roles. This paper outlines how the strategies pursued by a government acting as the key stakeholder affected the diffusion of a new technology. The analysis is based on a theoretical framework derived from innovation diffusion and stakeholder theories. The empirical evidence comes from a study of broadband development in South Korea. A web of stakeholders and strategies is drawn in order to identify the major stakeholders involved and highlight their relations. The case of South Korea offers implications for other countries that are pursuing broadband diffusion strategies.
URI: http://bura.brunel.ac.uk/handle/2438/4153
DOI: http://dx.doi.org/10.1080/0268396032000150816
ISSN: 0268-3962
Appears in Collections:Business and Management
School of Information Systems, Computing and Mathematics Research Papers
Computer Science

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