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Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/4233

Title: Using the markstrat business simulation to develop strategic management behaviours
Authors: Sharif, AM
Ranchhod, A
Keywords: Business simulation
Business game
Strategic management
Pedagogy
Publication Date: 2009
Publisher: EMCIS09
Citation: Proceedings of the European and Mediterranean Conference on Information Systems (EMCIS 09), Izmir, Turkey, 13th- 14th July 2009,
Abstract: It is well understood that experiential learning provides an incentive and impetus for accelerated learning, especially in humanities and business-focussed studies. ICT-based synthetic and virtual environments can provide a rich and varied context within which to achieve this. Specifically, this paper attempts to provide empirical, survey-based analysis of the application of a business simulation game, MarkStrat, on undergraduate and postgraduate programmes in this vein. The paper subsequently posits the pedagogic benefit of using such business simulation games for the development of strategic management behaviours across student sample populations and derives subsequent results to highlight associated learning behaviours.
URI: http://bura.brunel.ac.uk/handle/2438/4233
ISBN: 978-1-902316-70-3
Appears in Collections:Business and Management
Brunel Business School Research Papers

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