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Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/4305

Title: Culture or social interaction? A study of influential factors on weblog design
Authors: Ali, M
Lee, H
Keywords: Blogs
Culture
Social influence
Web design
Social networking
Publication Date: 2010
Publisher: EMCIS2010
Citation: Proceedings of the European and Mediterranean Conference on Information Systems, Abu Dhabi, UAE, 12-13 April 2010
Abstract: The importance of blogs and social networking as medium of interactions had gain substantial popularity in mainstream media. Such popularity is due to blogs timely publication, ease of use and wide availability. Blogs hypertext and hyperlinks spread information and influence through an underlying social network. Taking into consideration that past studies on web design have focused on cultural traits on design elements, this paper aims to analyse the patterns on blog design from the perspectives of social influence and interactions. Examining design patterns from five networks of blogs using content analysis method, the results show that design of blogs in an online network shares similar elements and the pattern is different from one network to the other.
URI: http://bura.brunel.ac.uk/handle/2438/4305
Appears in Collections:Business and Management
Brunel Business School Research Papers

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