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Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/4679

Title: Concept generation for persuasive design
Authors: Lockton, D
Harrison, DJ
Stanton, NA
Keywords: Design
Persuasive technology
Behaviour change
Idea generation
Sustainability
Environment
Publication Date: 2010
Publisher: University of Oulu, Department of Information Processing
Citation: Poster Proceedings of PERSUASIVE 2010, 5th Intenational Conference on Persuasive Technology, Copenhagen, June 7-9 2010, Series A Research Papers Vol.A44, June 2010
Abstract: Designing ‘persuasive’ products and services for social benefit often involves adopting and adapting principles and patterns from other disciplines and contexts where behaviour change is a goal. This poster briefly reports on a series of controlled trials of an idea generation toolkit which aims to make this transposition of patterns easier, with designers and students applying the toolkit to four ‘design for sustainable behaviour’ briefs to generate new concepts for influencing user behaviour. While only a small sample, results show that using the toolkit does lead to an increase in the number of concepts generated for a majority of participants, compared with the control condition.
URI: http://bura.brunel.ac.uk/handle/2438/4679
Appears in Collections:Design
Ergonomics
Dept of Design Research Papers

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