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Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/4808

Title: No short cut in internationalisation
Authors: Fan, Y
Publication Date: 2010
Publisher: Peking University
Citation: PKU Business Review:120-123, May 2010
Abstract: Companies from the emerging markets such as China face great challenges in their internationalisation, a long and difficult process with no short-cut. They must innovate to develop new thinking and skills to win in the global marketplace.
Description: Copyright @ Peking University
URI: http://bura.brunel.ac.uk/handle/2438/4808
ISSN: 1674-4713
Appears in Collections:Business and Management
Brunel Business School Research Papers

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