Brunel University Research Archive (BURA) >
Schools >
Brunel Business School >
Brunel Business School Research Papers >

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/4808

Title: No short cut in internationalisation
Authors: Fan, Y
Publication Date: 2010
Publisher: Peking University
Citation: PKU Business Review:120-123, May 2010
Abstract: Companies from the emerging markets such as China face great challenges in their internationalisation, a long and difficult process with no short-cut. They must innovate to develop new thinking and skills to win in the global marketplace.
Description: Copyright @ Peking University
URI: http://bura.brunel.ac.uk/handle/2438/4808
ISSN: 1674-4713
Appears in Collections:Brunel Business School Research Papers

Files in This Item:

File Description SizeFormat
Fulltext.pdf1.84 MBAdobe PDFView/Open

Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.

 


Library (c) Brunel University.    Powered By: DSpace
Send us your
Feedback. Last Updated: September 14, 2010.
Managed by:
Hassan Bhuiyan