Brunel University Research Archive (BURA) >
College of Health and Life Sciences >
Dept of Life Sciences >
Dept of Life Sciences Research Papers >

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/4995

Title: Herbert Simon's decision-making approach: Investigation of cognitive processes in experts
Authors: Campitelli, G
Gobet, F
Keywords: Decision making
Expertise
Problem solving
Bounded rationality
Publication Date: 2010
Publisher: American Psychological Association
Citation: Review of General Psychology 14(4): 454 - 464, Dec 2010
Abstract: Herbert Simon's research endeavor aimed to understand the processes that participate in human decision making. However, despite his effort to investigate this question, his work did not have the impact in the “decision making” community that it had in other fields. His rejection of the assumption of perfect rationality, made in mainstream economics, led him to develop the concept of bounded rationality. Simon's approach also emphasized the limitations of the cognitive system, the change of processes due to expertise, and the direct empirical study of cognitive processes involved in decision making. In this article, we argue that his subsequent research program in problem solving and expertise offered critical tools for studying decision-making processes that took into account his original notion of bounded rationality. Unfortunately, these tools were ignored by the main research paradigms in decision making, such as Tversky and Kahneman's biased rationality approach (also known as the heuristics and biases approach) and the ecological approach advanced by Gigerenzer and others. We make a proposal of how to integrate Simon's approach with the main current approaches to decision making. We argue that this would lead to better models of decision making that are more generalizable, have higher ecological validity, include specification of cognitive processes, and provide a better understanding of the interaction between the characteristics of the cognitive system and the contingencies of the environment.
Description: This is a post print version of the article. The official published can be obtained from the links below - PsycINFO Database Record (c) 2010 APA, all rights reserved.
URI: http://bura.brunel.ac.uk/handle/2438/4995
DOI: http://dx.doi.org/10.1037/a0021256 
ISSN: 1089-2680
Appears in Collections:Psychology
Dept of Life Sciences Research Papers

Files in This Item:

File Description SizeFormat
Fulltext.pdf285.09 kBAdobe PDFView/Open

Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.