Brunel University Research Archive (BURA) >
University >
Publications >

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/6993

Title: A user perspective of quality of service in m-commerce
Authors: Ghinea, G
Angelides, MC
Keywords: Quality of Service
User perception
M-commerce
Publication Date: 2004
Publisher: Springer Verlag
Citation: Multimedia Tools and Applications, 22(2): 187 - 206, Feb 2004
Abstract: In an m-commerce setting, the underlying communication system will have to provide a Quality of Service (QoS) in the presence of two competing factors—network bandwidth and, as the pressure to add value to the business-to-consumer (B2C) shopping experience by integrating multimedia applications grows, increasing data sizes. In this paper, developments in the area of QoS-dependent multimedia perceptual quality are reviewed and are integrated with recent work focusing on QoS for e-commerce. Based on previously identified user perceptual tolerance to varying multimedia QoS, we show that enhancing the m-commerce B2C user experience with multimedia, far from being an idealised scenario, is in fact feasible if perceptual considerations are employed.
Description: This is the post-print version of the Article. The official published version can be accessed from the link below - Copyright @ 2004 Springer Verlag
URI: http://www.springerlink.com/content/v721737540127886/
http://bura.brunel.ac.uk/handle/2438/6993
DOI: http://dx.doi.org/10.1023/B:MTAP.0000011934.59111.b5
ISSN: 1380-7501
Appears in Collections:Information Systems and Computing
School of Information Systems, Computing and Mathematics Research Papers
Publications

Files in This Item:

File Description SizeFormat
Fulltext.pdf304.33 kBAdobe PDFView/Open

Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.

 


Library (c) Brunel University.    Powered By: DSpace
Send us your
Feedback. Last Updated: September 14, 2010.
Managed by:
Hassan Bhuiyan