Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/8449| Title: | Online grocery retailing in Jordan: Future perspectives |
| Authors: | Alnawayseh, M Alnabhan, M Balachandran, W |
| Keywords: | Benefits;Barriers;Developing countries;Jordan;Online grocery retailing (OGR) |
| Issue Date: | 2013 |
| Citation: | European, Mediterranean & Middle Eastern Conference on Information Systems (EMCIS 13), Windsor, United Kingdom, 2013 |
| Abstract: | Electronic commerce (e-Commerce) has been considered as the way of conducting business transactions online. The use of e-commerce technologies is widely accepted around the world since it offers organizations many opportunities to improve their performance. However, it is still skeptical that using this technology will come up with positive expectations. This study aimed at identifying the possible benefits and barriers that may affect the Jordanian grocery retailers’ decision to adopt this kind of technologies. |
| URI: | http://bura.brunel.ac.uk/handle/2438/8449 |
| ISBN: | 978-1-908549-11-2 |
| Appears in Collections: | Electronic and Computer Engineering Dept of Electronic and Electrical Engineering Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Fulltext.pdf | 213.08 kB | Adobe PDF | View/Open |
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.