Conducting of the linkage between information systems strategy (ISS) and Operation Strategy in the case of 'X' Airlines in Arabic gulf country

Abstract

The integration of IS/IT strategy with other business units' strategies has become an important issue. The layer of integration through business strategies requires an explanation of interrelationships so that business objectives appropriate to the available resources and market conditions can be established. This study is a comprehensive examination of the relationship between IS and operational strategy at 'X' Airlines. Operation is considered one of the core activities at 'X'. In this study, the researcher employs a qualitative method, presenting the literature on IS integration and utilising a case study approach to understand the how and why of using IS at 'X'. This study discusses the existing frameworks, both theoretical and practical, for IS strategic integration. The results show that there are strong relationships but as a traditional kind of back office support of IS for operational strategy within 'X'.