Browsing by Author Melewar, TC

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Issue DateTitleAuthor(s)
2010Applying marketing’s new dominant logic for interpreting customer experiences with brandsIsmail, AR; Melewar, TC; Lim, L; Woodside, AG
2012The car manufacturer (CM) and third party logistics provider (TPLP) relationship in the outbound delivery channel: A qualitative study of the Malaysian automotive industrySharif, A; Melewar, TC; Abdul Rahman, Nor Aida
2013Celebrity as the human brand: The association between corporate brand communication and credibility with brand equityHambali, A; Syed Alwi, SF; Melewar, TC
2015Corporate Brand: Business to BusinessSequeira, N; da Silva, RV; Syed Alwi, SF; Melewar, TC; Syed Alwi, SF
2006Corporate branding, identity and communciations: A contemporary perspectiveMelewar, TC; Karaosmanoglu, E
2006Corporate communications, identity and image: A research agendaMelewar, TC; Karaosmanoglu, E
2013Corporate impression formation in online communities - determinants and consequences of online community corporate impressionsMelewar, TC; Gupta, S; Dennis, C; Harris, L; Hallier Willi, Christine
2005Corporate reputation and crisis management: The threat and manageability of anti-corporatismMelewar, TC; Tucker, L
2016Corporate sports sponsorship: Exploring the relationships between consumer perception, consumer response and sponsor’s brand reputation – evidence from MalaysiaHambali, A; Nguyen, B; Ismail, N; Syed Alwi, SF; Nguyen, B, et al
2002Defining the corporate identity constructMelewar, TC; Jenkins, E
2013Embedding knowledge and value of a brand into sustainability for differentiationGupta, S; Czinkota, M; Melewar, TC
2014The establishment of industrial branding through dyadic logistics partnership success (LPS): The case of the Malaysian automotive and logistics industryAbdul Rahman, NA; Melewar, TC; Sharif, AM
2012Examining the influence of corporate logo on corporate image and corporate reputation: A study of consumers' perception in the context of a financial setting in the United KingdomMelewar, TC; Simpson, R; Foroudi, Pantea
2015Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand imageSyed Alwi, SF; Nguyen, B; Melewar, TC; Yeat-Hui, L; Liu, M
2012How consumers judge brands endorsed by corporations: a process-based explanationMelewar, TC; Brakus, J; King, T; Yen, D; Ibraheem, Khaled Assad
2008Industry construction of the meaning of corporate identity in Nigeria's banking services sector: An interpretive analysis of corporate advertisements, 1970-2005Melewar, TC; Cornelius, N; Otubanjo, Babasola Olutayo
2015Introducing celebrity corporate brand and corporate brand enhancementHambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC
2010Investigating British customers’ experience to maximize brand loyalty within the context of tourism in Egypt: Netnography & structural modelling approachMelewar, TC; Rageh Ismail, Ahmed
2011Investigating determinants and perceived consequences of auditory identity management: A corporate perspective among UK companiesMelewar, TC; Andriopoulos, C; Dennis, C; Bartholmé, Roland
2011Investigating the implications of business and culture on the behaviour of customers of international firmsGupta, S; Navare, J; Melewar, TC