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|Title:||Corporate communications, identity and image: A research agenda|
|Keywords:||Corporate image;Corporate identity;Company-control-led communication;Unplanned;Communication|
|Citation:||Journal of Brand Management, 14(½): 196-206, Mar 2006|
|Abstract:||This paper focuses on the importance of corporate identity mix and unplanned (uncontrolled) communication elements in corporate image formation. It aims to define the scope of the communicators of corporate identity in the consumers' context. It presents a literature review with highlights on corporate identity management and corporate communication fields. Subsequently, the paper posits several propositions for future empirical testing|
|Appears in Collections:||Marketing|
Brunel Business School Research Papers
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