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Title: Corporate communications, identity and image: A research agenda
Authors: Melewar, TC
Karaosmanoglu, E
Keywords: Corporate image
Corporate identity
Company-control-led communication
Publication Date: 2006
Publisher: Henry Stewart
Citation: Journal of Brand Management, 14(½): 196-206, Mar 2006
Abstract: This paper focuses on the importance of corporate identity mix and unplanned (uncontrolled) communication elements in corporate image formation. It aims to define the scope of the communicators of corporate identity in the consumers' context. It presents a literature review with highlights on corporate identity management and corporate communication fields. Subsequently, the paper posits several propositions for future empirical testing
ISSN: 1350-231X
Appears in Collections:Brunel Business School Research Papers

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