Brunel University Research Archive (BURA) >
Schools >
Brunel Business School >
Brunel Business School Research Papers >

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/1712

Title: Defining the corporate identity construct
Authors: Melewar, TC
Jenkins, E
Publication Date: 2002
Publisher: Henry Stewart
Citation: Corporate Reputation Review 5: 76-90
Abstract: Both practitioners and academics alike have directed increasing attention to the field of corporate identity. Despite significant contributions in the last several years towards understanding and identifying this concept, a definitive construct of corporate identity and its measurements does not yet exist. Much anecdotal literature and many case studies surround this area of study, but to date no research study has empirically tested the domain of this construct. This paper examines the definitions, models, and specific elements of corporate identity through a review of literature. Based on this review, a holistic corporate identity model is developed. This paper also discusses the challenges in developing the corporate identity construct.
URI: http://bura.brunel.ac.uk/handle/2438/1712
DOI: http://dx.doi.org/10.1057/palgrave.crr.1540166
ISSN: 13633589
Appears in Collections:Brunel Business School Research Papers
Marketing

Files in This Item:

File Description SizeFormat
Closed Access Paper.txt184 BTextView/Open

Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.

 


Library (c) Brunel University.    Powered By: DSpace
Send us your
Feedback. Last Updated: September 14, 2010.
Managed by:
Hassan Bhuiyan