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Brunel University Research Archive (BURA) >
Browsing by Author Melewar, TC
Showing results 2 to 18 of 18
| Issue Date | Title | Author(s) | | 2012 | The car manufacturer (CM) and third party logistics provider (TPLP) relationship in the outbound delivery channel: A qualitative study of the Malaysian automotive industry | Sharif, A; Melewar, TC; Abdul Rahman, Nor Aida |
| 2006 | Corporate branding, identity and communciations: A contemporary perspective | Melewar, TC; Karaosmanoglu, E |
| 2006 | Corporate communications, identity and image: A research agenda | Melewar, TC; Karaosmanoglu, E |
| 2005 | Corporate reputation and crisis management: The threat and manageability of anti-corporatism | Melewar, TC; Tucker, L |
| 2002 | Defining the corporate identity construct | Melewar, TC; Jenkins, E |
| 2008 | Industry construction of the meaning of corporate identity in Nigeria's banking services sector: An interpretive analysis of corporate advertisements, 1970-2005 | Melewar, TC; Cornelius, N; Otubanjo, Babasola Olutayo |
| 2010 | Investigating British customers’ experience to maximize brand loyalty within the context of tourism in Egypt: Netnography & structural modelling approach | Melewar, TC; Rageh Ismail, Ahmed |
| 2011 | Investigating determinants and perceived consequences of auditory identity management: A corporate perspective among UK companies | Melewar, TC; Andriopoulos, C; Dennis, C; Bartholmé, Roland |
| 2011 | An investigation into export market orientation in UK universities from the international marketing managers’ perspective: A mixed-method approach | Cohen, G; Melewar, TC; Asaad, Yousra |
| 2012 | An investigation into the relationships between universities’ internal branding, employee brand support and the transformational leadership characteristics of immediate leaders: A study from the perspective of academic staff in Thai universities | Melewar, TC; Yen, D; Kaewsurin, Narissara |
| 2008 | Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization | Ismail, AR; Melewar, TC; Lim, L |
| 2009 | A netnography study on branded customer experience: Evidence from the red sea | Ismail, AR; Melewar, TC; Lim, L |
| 2010 | A netnography study to uncover the underlying dimensions of customer experience with resort brands | Ismail, AR; Melewar, TC; Woodside, A |
| 2008 | The role of customer experience in building brand loyalty within the service context | Ismail, AR; Melewar, TC |
| 2000 | The saliency of olins visual identity structure in relation to UK companies operating in Malaysia | Melewar, TC; Saunders, J; Balmer, JMT |
| 2010 | A structural model to examine the antecedents and consequences of customer with experiential brands | Ismail, AR; Melewar, TC |
| 2011 | The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industry | Melewar, TC; Dennis, C; Chen, Chen-Chu |
Showing results 2 to 18 of 18
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