Brunel University Research Archive (BURA) >
College of Business, Arts and Social Sciences >
Brunel Business School >
Brunel Business School Research Papers >
Please use this identifier to cite or link to this item:
|Title: ||A commentary on social & experiential (e-)retailing and (e-)shopping deserts|
|Authors: ||Dennis, C|
|Keywords: ||Shopping deserts|
|Publication Date: ||2007|
|Citation: ||International Journal of Retail and Distribution Management, 35 (6): 443-456, 2007|
|Abstract: ||Purpose – The last ten years have seen a gradual withdrawal of retail facilities from
many local areas and the consequent growth of ‘shopping deserts’, resulting in social
and health disbenefits. This paper examines the potential for e-shopping to fill the
vacuum and to assist disadvantaged shoppers.
Design/methodology/approach – The paper uses prior published research to
comment on the extent to which e-retailing may be the shopping solution of the
Findings – The Internet has limited potential to compensate for shopping deserts, as
consumers who do not have a good range of physical shops within walking distance
also tend to lack access to the Internet.
Research limitations/implications – The paper is based solely on prior research. The
authors recommend action research that may hopefully help excluded shoppers to
become more included by addressing the problems of access to e-shopping.
Practical implications – Government, service providers and e-retailers are may
consider interventions such as subsidised Internet access, training and the provision of
Originality/value – The paper links research from diverse fields relating to shopping
deserts, the digital divide, health, wellbeing, social and experiential aspects of (e-)shopping.|
|Appears in Collections:||Marketing|
Brunel Business School Research Papers
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.