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Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/1236

Title: A commentary on social & experiential (e-)retailing and (e-)shopping deserts
Authors: Dennis, C
Jayawardhena, C
Wright, LT
King, T
Keywords: Shopping deserts
Food deserts
Retail exclusion
e-Shopping
e-Retailing
Internet shopping
Internet retailing
Online shopping
Online retailing
Publication Date: 2007
Publisher: Emerald
Citation: International Journal of Retail and Distribution Management, 35 (6): 443-456, 2007
Abstract: Purpose – The last ten years have seen a gradual withdrawal of retail facilities from many local areas and the consequent growth of ‘shopping deserts’, resulting in social and health disbenefits. This paper examines the potential for e-shopping to fill the vacuum and to assist disadvantaged shoppers. Design/methodology/approach – The paper uses prior published research to comment on the extent to which e-retailing may be the shopping solution of the future? Findings – The Internet has limited potential to compensate for shopping deserts, as consumers who do not have a good range of physical shops within walking distance also tend to lack access to the Internet. Research limitations/implications – The paper is based solely on prior research. The authors recommend action research that may hopefully help excluded shoppers to become more included by addressing the problems of access to e-shopping. Practical implications – Government, service providers and e-retailers are may consider interventions such as subsidised Internet access, training and the provision of e-cash. Originality/value – The paper links research from diverse fields relating to shopping deserts, the digital divide, health, wellbeing, social and experiential aspects of (e-)shopping.
URI: http://bura.brunel.ac.uk/handle/2438/1236
DOI: http://dx.doi.org/10.1108/09590550710750322
ISSN: 0959-0552
Appears in Collections:Marketing
Brunel Business School Research Papers

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