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Title: Can a nation be marketed like products?
Authors: Fan, Y
Keywords: 国家品牌营销, Nation branding
Country of origin effect, Product-country image, Place marketing
Publication Date: 2005
Publisher: Peking University, China
Citation: PKU Business Review (2005), No.9
ISSN: 1672-8149
Appears in Collections:Marketing
Brunel Business School Research Papers

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