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Title: Key perspectives in nation image: a conceptual framework for nation branding
Authors: Fan, Y
Keywords: nation image, nation identity, organisation identity, stereotype, gap analysis
Issue Date: 2008
Publisher: Brunel Business School
Abstract: As an emerging area of research, nation branding is in urgent need for conceptual and theoretical development, and can benefit from the literature of organisation identity and organisation reputation. The purpose of this paper is to present a conceptual framework for the analysis of nation image. Built upon the original framework by Brown et al (2006), the framework includes two models: six key perspectives in nation image and gap analysis of their relationships.
Appears in Collections:Marketing
Brunel Business School Research Papers

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