Brunel University Research Archive (BURA) >
Schools >
Brunel Business School >
Brunel Business School Research Papers >

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/1998

Title: Reexaming strategic groups: existence, group structure and mobility barriers
Authors: Fan, Y
Keywords: Strategic groups, competitive analysis, strategic management
Publication Date: 1995
Publisher: Henry Stewart Publications, London
Citation: Proceedings of Conference on Dissent in Management Thought, London,Sep 1995.
Abstract: The concept of the strategic group (SG) has been regarded by many authors as one of the most valuable tools in the research of strategic management, and as one with the potential of providing insight into the nature of strategy-performance relationship and into the analysis of competition in general. However, this potential has not been fully utilised. There are still many issues which need to be addressed in the research on SGs. Generally, they can be classified into two categories: what and how. What is the SG? And how can the concept be applied in the practice of strategic management? This paper will study mainly the 'what' issue, focusing on two questions: 1) Do SGs exist within an industry? 2) Can a single SG structure reflect the competitive environment?
URI: http://bura.brunel.ac.uk/handle/2438/1998
Appears in Collections:Brunel Business School Research Papers
Marketing

Files in This Item:

File Description SizeFormat
Closed Access Paper.txt269 BTextView/Open

Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.

 


Library (c) Brunel University.    Powered By: DSpace
Send us your
Feedback. Last Updated: September 14, 2010.
Managed by:
Hassan Bhuiyan