Please use this identifier to cite or link to this item:
|Title:||Advertising and public relations in china|
|Keywords:||China, advertising, PR, media sector|
|Citation:||Handbook of Coproate Communication and Public Relations, Chapter 12, Oliver, S. M. Ed. (2004)|
|Abstract:||This paper presents an overview of the advertising and PR industry in China with some of the latest statistical information.|
|Appears in Collections:||Marketing|
Brunel Business School Research Papers
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