Brunel University Research Archive (BURA) >
College of Business, Arts and Social Sciences >
Brunel Business School >
Brunel Business School Research Papers >

Please use this identifier to cite or link to this item:

Title: Advertising and public relations in china
Authors: Fan, Y
Keywords: China, advertising, PR, media sector
Publication Date: 2004
Publisher: Routledge, London
Citation: Handbook of Coproate Communication and Public Relations, Chapter 12, Oliver, S. M. Ed. (2004)
Series/Report no.: ;184-199
Abstract: This paper presents an overview of the advertising and PR industry in China with some of the latest statistical information.
ISBN: 0-415-33419-5
Appears in Collections:Marketing
Brunel Business School Research Papers

Files in This Item:

File Description SizeFormat
AdPRCh.pdf160.45 kBAdobe PDFView/Open

Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.