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http://bura.brunel.ac.uk/handle/2438/2001
Title: | Advertising and public relations in china |
Authors: | Fan, Y |
Keywords: | China, advertising, PR, media sector |
Issue Date: | 2004 |
Publisher: | Routledge, London |
Citation: | Handbook of Coproate Communication and Public Relations, Chapter 12, Oliver, S. M. Ed. (2004) |
Series/Report no.: | ;184-199 |
Abstract: | This paper presents an overview of the advertising and PR industry in China with some of the latest statistical information. |
URI: | http://bura.brunel.ac.uk/handle/2438/2001 |
ISBN: | 0-415-33419-5 |
Appears in Collections: | Marketing Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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AdPRCh.pdf | 160.45 kB | Adobe PDF | View/Open |
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