Brunel University Research Archive (BURA) >
College of Engineering, Design and Physical Sciences >
Dept of Design >
Dept of Design Research Papers >

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/2232

Title: Customer experience-based brand strategy at the Lenovo Group—exploring the potential for Lenovo in the UK PC market
Authors: Yin, Y
Holland, R
Qin, SF
Publication Date: 2007
Publisher: Design Management Institute
Citation: Journal of Design Management Review (in press)
URI: http://bura.brunel.ac.uk/handle/2438/2232
Appears in Collections:Design
Dept of Design Research Papers

Files in This Item:

File Description SizeFormat
Customer experience-based brand strategy at the Lenovo Group—exploring the potential for Lenovo in the UK PC market.txt390 BTextView/Open

Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.