Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/2232
Title: Customer experience-based brand strategy at the Lenovo Group—exploring the potential for Lenovo in the UK PC market
Authors: Yin, Y
Holland, R
Qin, SF
Issue Date: 2007
Publisher: Design Management Institute
Citation: Journal of Design Management Review (in press)
URI: http://bura.brunel.ac.uk/handle/2438/2232
Appears in Collections:Design
Dept of Design Research Papers



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