Brunel University Research Archive (BURA) >
College of Business, Arts and Social Sciences >
Brunel Business School >
Brunel Business School Research Papers >

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/3496

Title: Branding the nation: Towards a better understanding
Authors: Fan, Y
Keywords: Nation branding, place branding, nation image management, soft power
Publication Date: 2009
Abstract: This paper aims to clarify some misunderstanding about nation branding. It examines the origins and interpretations of the concept, and draws a comparison between nation branding and commercial branding. A new definition is offered that emphasises the need to shift from “branding” the nation to nation image management.
URI: http://bura.brunel.ac.uk/handle/2438/3496
Appears in Collections:Marketing
Brunel Business School Research Papers

Files in This Item:

File Description SizeFormat
NB Towards a better understanding.pdf105.83 kBAdobe PDFView/Open

Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.